What The Best Brands Will Do In 2017


Andreas von der Heydt
Director Kindle at Amazon

Now is the time of the year when every marketer should well reflect on the achievements of 2016 and holistically examine what the New Year is going to mean for marketing, branding, and business.

With this article I proceed with a good tradition by following-up on my previous and related articles for 2016, 2015, and 2014.

As we all know, paying attention to what’s on the horizon does offer valuable insights. Knowing the below-listed 16 marketing trends which I consider as highly relevant for 2017, should help you to build, expand, and keep strong brands.

So, let´s have a look at what the best brands will do in 2017:

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